Instagram is one of the fastest-growing networks and has become the most powerful tool with the highest engagement rate. Most big brands adapt to Instagram to promote their products and reach their target audience.
More than one billion users are actively using Instagram, 25 million business accounts, and 2 million advertisers use Instagram to promote their products or services. So, online marketing is not only for big brands; small businesses can also use this platform to expand their brand reach on Instagram.
If you are a small business owner, Instagram is the best platform to invest money, increase revenue, and drive results fast. Here are the seven tips on why small businesses should run giveaways.
Increase Your Brand Awareness
If you aim to grow your business revenue on Instagram, then promoting your products or services with the right audience is essential. If you are running a small business, it is difficult to gain many customers as your business is a start-up. So, creating brand awareness for your business is most important as this can increase the customers’ impressions.
According to Venngage, 89% of marketers’ top goals are creating brand awareness, and 77% of brands believe in online communities, as this can increase the level of consumers of a company.
Running Instagram giveaways is the best way to increase customers to your brand. Since many people love to engage with their favourite brands, posting giveaways can grab user attention and create brand awareness for your business. Asking your participants to tag their friends in the comments can help to boost the organic reach and who can become your followers and even customers of your brand.
Boost the Engagement Rate Of Users
Create quality content and draw user attention to your Instagram profile to boost your video engagement. The more user engagement can bring more new followers to your account. Like big companies, you can’t reach your target audience quickly on Instagram, so you want to run Instagram giveaways that can boost user engagement.
Most people love freebies and gifts. The word “free” CTA can increase the engagement rate. So, most giveaways ask participants to like and comment on the posts, which generates a higher engagement rate. Frequent giveaways can increase impressions and audience engagement rate on Instagram.
Boosting users’ engagement for all types of businesses can have a lot of benefits in relation to the Instagram algorithm and convert your followers into customers. Thus, more giveaways can generate tons of user engagement.
Gain More Followers On Instagram
Most small businesses focus on increasing their followers, but reaching the target audience takes time and effort. When you run Instagram, giveaways can increase your followers and boost user engagement.
You know that giveaways are the primary base to grow your followers. If you want to promote your giveaways, ask your participants to tag their friends and share your posts to get different views. It is essential to plan your marketing strategies and move them correctly, which can increase the number of users to your account. Understand which Instagram giveaways help you to reach the target of your goal.
Through Giveaways, Build Email Listings
Email marketing is a form of direct marketing. Businesses promote their products or services through email listings, build brand reputation and increase sales. Email listings help you generate more customer leads than Facebook and Twitter.
Running Instagram giveaways is the best way to collect your audience’s emails in exchange for a product you offer. Through giveaways, encourage participants to share their email addresses which improve the reach of the audience.
Instead of asking the people to enter an email address, ask them to subscribe to your mailing list or sign up for the newsletter for further information about the brand. Giveaways get a higher engagement rate and help to attract new followers to sign up for an email listing.
Collaborate With The Influencers
Working with influencers with loyal followers can help you increase the following count and user engagement. Small businesses like yours need help to collaborate with big brands or influencers. So, you can collaborate with the micro-influencer and run Instagram giveaways by teaming up with small brands to offer prizes and get more participants.
It also establishes long-term connectivity with the influencers who can promote future products if you secure collaborating with them, giving you more opportunities to spread about your brand without running paid ads and driving results faster.
Engage Your Customer with User Generated Content
Instagram giveaways help to motivate the participants to create user-generated content. There are many ways to use stock photos to feature UGC to increase brand trust. The user-generated content significantly impacts purchasing decisions, and incorporating user-generated content in social campaigns can lead to more user engagement.
For many small businesses like you, it can be dreadful to encourage your customers to generate user-generated content. If you offer something valuable, the customers can take photos of your products in return. So, user-generated content is important for small businesses that want to provide social proof to visitors on Instagram.
Increase Ecommerce Sales On Instagram
Practically every business wants to grow business revenue on Instagram. With the introduction of e-commerce features on Instagram, every brand believes they can increase sales. But it takes time and effort to sell the product on Instagram.
Announcing the Instagram giveaway can speed up the process of sales, not asking your participants to buy the product from the contest. There are certain policies on Instagram, and it is essential to remember the “no purchase necessary law” as it prohibits the participants from purchasing something as a contest.
You can offer giveaway gift cards to the winners and ask them to choose something that suits their needs and wants. It also helps boost e-commerce sales as most customers spend more than the value of their gift card. Gift card value is more affordable than collaborating with influencers, as you can decide the amount for the gift cards that suits your budget.
Instagram marketing is the right place for small businesses to start with less investment. To stand out from other competitors, you can target the audience and run Instagram giveaways, as there are many benefits when you follow the right strategies. From attracting new followers to increasing e-commerce sales, use the above strategies and drive better results.
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